just shoot it.

Sporttimebg w/ Nike

Client: Sporttimebg

Partner: Nike

Services: Photo and Video production + BTS

Location: Sofia, Bulgaria

Year: 2025

Comfort is the brightest diamond that you can wear. On your body and in your mind.

Victories aren't achieved in a day, but making the right choices is a key part of the journey toward them.

Collaborating with Sporttimebg, the only official distributor of Nike in Bulgaria, we developed a professional studio campaign, related to the new women sport clothing collection release.

Women power, comfort and confidence. Focusing on these, we wanted not just to make studio photos and video, but to introduce what happens on the other side of the lens with BTS shots concept.